Microsoft integrates Dynamics 365 Marketing and Dynamics 365 Customer Insights

Microsoft has announced that from 1 September 2023 Dynamics 365 Marketing and Dynamics 365 Customer Insights will be merged into a single solution, under the common name Dynamics 365 Customer Insights. The separate applications will be renamed Dynamics 365 Customer Insights – Journeys and Dynamics 365 Customer Insights – Data.

The combination of Dynamics 365 Marketing and Dynamics 365 Customer Insights gives users possibility to have the full scope of information needed to create a connected customer experience in a single information space, and allows real-time monitoring of all cycles of interaction with customers at every point of interaction.

The new combined offer of Dynamics 365 Customer Insights – Journeys + Dynamics 365 Customer Insights – Data is now available under a single Customer Insights license.

See the link for license costs.

The products combined in Dynamics 365 Customer Insight can be a part of a single solution or act as separate, independent applications.

For new Dynamics 365 Marketing users, after 1.09.23, only the Customer Insights license will be available by default. The Dynamics 365 Marketing license will be available for purchase by additionally contacting Microsoft.

Current Dynamics 365 Marketing users can renew their existing license for 1 contract cycle (renewal must take place no later than 1.09.2024). The end of the contracting cycle must be no later than September 1, 2027. After that, you need to switch to a Dynamics 365 Customer Insights license.

For advice on renewal of the existing Dynamics 365 Marketing license or migration from Dynamics 365 Marketing to Dynamics 365 Customer Insights, please contact us: tel: +38 044 4902220, info@innoware.com.