Innoware expands its presence in the Middle East

Press release
September 2025

Innoware officially opened an office in Dubai, United Arab Emirates – a country that stands among today’s global leaders, serves as an example of sustainable development and has earned a reputation as a leading international business hub.

This strategic decision by Innoware – a Microsoft Partner since 2002 – is part of Microsoft’s global strategy to strengthen cloud and AI capabilities in the Middle East and a key element toward building a fully digital environment in the UAE.

Mariana Grudzinska has been appointed as Innoware’s manager in the UAE.

Mariana’s key responsibilities as Innoware’s representative in the Middle East include realization of digital transformation projects for companies in the region through the implementation of modern technological solutions from the Microsoft ecosystem and ensuring long-term value for the business by providing quality services to support the implemented solutions.

“Innoware’s presence in one of the most developed countries in the Middle East underscores our commitment to long-term growth and aligns with the company’s mission – to help our clients increase their efficiency and competitiveness with the latest enterprise management systems,” emphasized Dmytro Popinako, CEO of Innoware.

About Innoware

Innoware is a leading expert in consulting services. Since 2001, the company has been helping companies in Ukraine and around the world implement innovative, comprehensive solutions from Microsoft and provides services in implementation and support of Microsoft Dynamics 365 (ERP, CRM, HR), Microsoft cloud solutions (Microsoft Azure, Microsoft 365, Office 365, Copilot for Microsoft 365); automation of business processes based on the Microsoft Power Platform; consulting on the practical application of AI (artificial intelligence) in business (IW Paper2Data.AI).

The company’s experience includes over 500 successfully implemented projects in large and medium-sized enterprises located in the UAE, Ukraine, the Czech Republic, the UK, Switzerland, Poland, Serbia, Moldova, the USA, Georgia, Kazakhstan, Austria, Israel, Rwanda, Kenya, Sri Lanka, Latvia, Cyprus.

Our clients include such well-known companies as Leoni, Ahmad Tea, Kernel, Ciklum, Zepter, Obolon, MetInvest, IDS Borjomi, UniCredit Bank, UIA, Zhytomyr Butter Factory “Rud” and others.