Innoware at Gitex Global 2025 in Dubai

Mariana Grudzinska, General Manager of Innoware in the UAE, attended the GITEX GLOBAL 2025 and Expand North Star in Dubai, marking its 45th edition, stands as the world’s most established and iconic large-scale tech exhibition.
This year, 13 – 17 of October, the event scales new heights, spanning across two mega venues – Dubai World Trade Centre & Dubai Harbour drawing over 6,800 exhibitors, including around 2,000 startups and 1,200 investors, from 180+ countries. It offers an unprecedented 40+ halls of exhibition space, showcasing tech giants and innovative startups in fields like AI, Cybersecurity, Mobility, Sustainable Tech, and more.

Mariana participated in GITEX GLOBAL Largest Tech & Startup Show in the World exploring how AI is transforming productivity and business performance and attended two insightful Microsoft sessions:

• “Microsoft Copilot Unplugged: Real-Life Hacks for Smarter Working” – led by Microsoft’s CMO, focused on practical ways to apply Copilot in daily work.
• “Unlocking Business Value with AI Enabled Outcomes” – presented by Microsoft’s CFO, highlighting how AI drives measurable business results.

The emphasis on “agentic AI” indicates that Microsoft believes the next wave of AI is beyond just “generate this” (i.e., generative AI) but systems that act and collaborate autonomously, which has implications for enterprise tooling, governance and innovation.

Middle East/UAE is a strategic growth area: governments are prioritizing AI and digital transformation, so being visible at GITEX allows Microsoft to demonstrate leadership in AI & cloud in that context.

For attendees this is a good place to learn not only about technology, but about how large vendors (like Microsoft) are envisioning the deployment of AI across sectors and geographies, especially emerging markets.

Many Memorandums of Understanding (MoUs) and strategic partnerships were announced at event – public‑private collaborations, training programs, smart city/urban mobility initiatives, etc.

Innoware also signed a Memorandum of Understanding for global market partnership with BHAG Digital company from Dubai.

Participation in GITEX GLOBAL 2025 confirmed the correctness of Innoware’s strategic vector for implementing Microsoft solutions and developing AI competencies. New technologies presented by Microsoft and other participants of the event allow us to strengthen our own expertise, improve our offerings for customers, and strengthen our position as an innovative partner for digital transformation.