The migration from Outbound Marketing to Real-time Journeys has been successfully completed at PKF hospitality group

Press release
October 2025

The PKF hospitality group has successfully completed its migration from the Outbound Marketing module (Dynamics 365 Marketing) to the modern Real-time Journeys solution (Dynamics 365 Customer Insights – Journeys). As the Outbound Marketing module (Dynamics 365 Marketing) was coming to an end, PKF hospitality group began looking for a reliable partner able to ensure a fast and secure migration to the updated solution Real–time Journeys (Dynamics 365 Customer Insights – Journeys). To achieve this, the company selected a certified Microsoft partner – Innoware, whose team works according to its own methodology, developed based on more than twenty years of local and international experience in implementing Microsoft Dynamics 365 ERP and CRM solutions, and has a portfolio of more than 500 successfully implemented projects worldwide.

Real–time Journeys (Dynamics 365 Customer Insights – Journeys) is a comprehensive, modern marketing solution from Microsoft that focuses on personalized customer experience and provides exceptionally deep and versatile interaction with potential customers. The solution allows marketing teams to track prospects’ responses to marketing initiatives and drive their actions in real time, creating trigger paths that reach and influence potential customers across multiple interaction channels. The module also provides easy access to detailed and visual analytical reports, helping teams understand how purchasing decisions are made and determine which marketing activities perform best.

The migration project from Outbound Marketing to Real-time Journeys included several key stages:

• analysis of existing marketing business processes and data architecture;
• design and configuration of new business processes aligned with updated system capabilities;
• migration of existing data and customizations;
• implementation of enhanced security model;
• general user training and specialized sessions for business-specific processes.

Thanks to the proactive collaboration and decisiveness of PKF hospitality group, as well as the deep expertise and rich experience of Innoware specialists, the migration project was successfully completed in just 3 weeks.

As a result, PKF hospitality group received an upgraded CRM solution with all historical data and customizations, along with expanded marketing functionality, improved business processes and additional security settings.

Currently, the companies continue their cooperation and system development under the support agreement.

“Innoware team demonstrated professionalism, competence and an individual approach to us as a client during the CRM training sessions. The training was intensive and engaging, and most importantly, it gave us a clear understanding of how to use the system effectively to achieve real business results. We are confident that the migration to Dynamics 365 Customer Insights – Journeys will become a starting point for optimizing work with the system, automating marketing activities and improving the development of long-term customer relationships,” shared Yuliya Tomenchuk, Marketing Director at PKF hospitality group.

About PKF hospitality group

PKF hospitality group is an internationally recognized market leader in the field of hospitality. The company provides a full range of consulting and other services for the hotel, living, tourism and leisure sectors. With a history dating back to 1869, today a fully integrated global team of over 100 consultants in 21 offices in 15 countries provides comprehensive international hospitality services.

About Innoware

Innoware is a leading expert in consulting services. Since 2001, the company has been helping companies in Ukraine and around the world implement innovative, comprehensive solutions from Microsoft and provides services in implementation and support of Microsoft Dynamics 365 (ERP, CRM, HR), Microsoft cloud solutions (Microsoft Azure, Microsoft 365, Office 365, Copilot for Microsoft 365); automation of business processes based on the Microsoft Power Platform; consulting on the practical application of AI (artificial intelligence) in business.

The company’s experience includes more than 500 successfully implemented projects in various industries in 18 countries around the world. Among Innoware’s clients are companies such as Zhytomyr Butter Plant “Rud”, Ukraine International Airlines, Kernel, Deloitte, “Zaporizhtransformator”, Mirai Intex, GfK Ukraine, Elcore Group, UniCredit Bank, LEONI, and others.