CRM system provides marketing and sales specialists with effective tools for interactions with potential and existing customers from the moment of the first contact to closing the deal and further servicing.
The system also allows to organize the existing contacts’ database, create algorithms in accordance with the sales cycle, analyze the effectiveness of marketing campaigns, the quality of the sales or service department, plan their activity and so on.
Thus, the implementation of the CRM system helps to increase sales and improve the quality of customer service. Microsoft Dynamics CRM is used by leading companies around the world. In addition to the wide functionality and flexible customization, the advantage of Microsoft Dynamics CRM is also the ability to easily integrate with other Microsoft applications (for example, Office 365 or Microsoft Dynamics ERP), which allows you to create a single information environment for collaboration.